Welcome

Posted in HOME on April 1, 2011 by Aldous Echegoyen

For all your training and seminar needs, we introduce to you 1920 Solutions.  We are a training and mentoring Team aiming to develop people and provide practical solutions by equipping, encouraging and empowering. We believe that people can change if and when they believe that they can.  This principle inspired us to organize this group to help your employees reach their potential and move on to the next level.

Effectiveness and efficiency of your employees in their given areas of responsibilities is guaranteed with our most holistic approach possible.  With 1920 Solutions’ experience since 2004, you can be sure that you are on your way to raising the bar of your employee’s performance and thus increasing competence in their given role.

BRANDING: The Bottom Line in Sales and Marketing

Posted in Articles, Branding, Marketing, Sales with tags , , , on May 22, 2012 by Aldous Echegoyen

You may have a very suitable approach for your brand, ready with a good marketing design and expecting a good effect. You can have an exceptional, expensive marketing strategy. You can run your billboards, TV commercials, print ads, radio spots — all doling out a persisting message, compensated with a flashy sounding jingle.

But it’s all futile if the actual experiences you deliver to your consumers don’t bring into line with your brand’s messages. The actual experience was not actually what the customer expects. In this case then you have failed! Your product should be able to walk the talk.

Bottom line is that your brand isn’t actually what you say it is. It’s what your consumers say it is. No matter what your advertising agent may say, ultimately your brand is constructed by what you do. Consumers judge brands the exact same way they assess people — by their actions, not their promises. Do you follow through? Falseness undermines any brand message you send, which damages trust — that would, in the end, destroys your relationship with your customer. Everything boils down to what kind of experiences you deliver.

Are you giving what your customer hopes from your label?

Internet Marketing as a Tool to Success

Posted in Articles, Internet Marketing, Marketing, Search Engine Optimization, SEO, SMO, Social Media with tags , , , , on May 21, 2012 by Aldous Echegoyen

It is unavoidable that every business ought to have a website, a blog, a fan page or should be a member of a social networking site.  In today’s scenario, the Internet is the most popular place in the whole wide world.  In reality, if you are looking for a meaning of a word where do you go – the Internet; if you are looking for a company address would you actually say that you would directly go to the yellow page (not unless there is no Internet connection) – no you would go surf for it on the Internet.

There is just no excuses that you, as a businessman, would not think of using the Internet as a great tool to effectively expose your work.  Just as you pay attention on building up your business, when you try to use the Internet as your marketing tool you also have to give exactly the same focus…a free time away from the kids and the wife perhaps.

Aside from focus, you also require discipline – a whole lot of it.  I have to confess that when I am on line and I start up to promote my work on Facebook or Twitter I get drawn to check on what my on line friends are up to.  The instant I check their status and make a comment to anything that they say or tagged then I lost the focus to do what was necessary at the moment.

Internet Marketing could make you money when you put ample focus and discipline to it.  Here is another article that will provide you more idea on taking advantage of the Internet to your profit.

The Difference Between Sales and Marketing

Posted in Articles, Marketing, Sales on May 18, 2012 by Aldous Echegoyen

I have been a salesman for more than 19 years now and if there is something I found out in those 19 years is that sales and marketing are two distinctive thing. In fact, selling is not marketing just as marketing is not sales as sales is not selling. Confused? A salesman does marketing in order for him to sell and make a sale. See the significant difference?

Okay. The thing here is that these words are once in a while interchanged by people believing that they are all the same – they are associated, yes, but they do not have precisely the same meaning. So let’s cut the chase, what exactly is the difference?

Marketing is when you learn what the end user wants – a “Marketing Man” usually do this phase. On the flip side, Sales is when you are trying to search for ways to influence a buyer to buy and the process of application is what we call “selling” – a salesman is the one doing this process.

So why do I need to know all these? Because these are crucial strategies and to switch them will be a mortal sin.

Learn more about Sales here.

BUSINESS NETWORKING: Are you building bridges or burning it?

Posted in Articles with tags , , , on May 16, 2012 by Aldous Echegoyen

Networking continues to be in existence for a long time already.  It exists in history even more so when trading and investing.  People have realized that the more people they know, the more potential they have in acquiring more clients for their business.  Networking is a good way to interact to people while avoiding the demands of someone peddling something, which further more tells you that a person who is practicing networking and selling at one time is damaging his possible leads for his business.

Businessmen are restless people and they get together in social parties to loosen up. While every person knows that a few individuals do go to get together to boost their social network, but that doesn’t mean that they need to put burden to their potential contacts.  Networkers can be frustrating once in a while and you do not want to be one of those kinds of networkers.

Networking is a method most of us do to some extent, particularly as a way of exchanging information. Useful networking can lead to probabilities in surprising and unforeseen ways BUT if you annoy your prospect with annoying approach then you drop the chance of getting more business for your business – in the end, people would brand you as a hassle instead of someone who can add value to their business.

Are you building your network or are you burning your bridges?

How to Prepare for that Sales Meeting

Posted in Articles on May 14, 2012 by Aldous Echegoyen

As everything else, the beginning is always the hardest but once you pass that then everything else follows.  This is true even in sales.  I remember when I had my first sales prospect meeting.  I asked myself the following questions:

“What must I do?”

“How do I go about this?”

“How can I start the meeting?” 

Have you ever experienced setting that meeting with a client and when you were finally sitting down in a coffee shop you suddenly do not know what to do?  Have you ever experienced being dumb in front of a client?  I did and it was not a very good experience.

So before you meet that client, here are some tips that I find effective:

  1. Always prepare your sales pitch
  2. Know your product very well
  3. Study your client (his company, his personal life if possible, etc.)
  4. Know your client’s possible needs so you can concentrate and review on that
  5. Assume possible questions or objections and prepare your answer

I hope you find this very informative and useful.  Let me know how this has helped you.

It’s More Fun to Save!!

Posted in Articles on April 2, 2012 by Aldous Echegoyen

Looking back at what happened to me years ago, I asked myself, “Why a lot of Filipinos still are broke?”  I started to list down possible things that may have contributed to Filipinos being broke:

  • They never save for the rainy days.  Because Filipinos are fun loving people, they have the tendency to think of fun first rather than a temporary bother of savings.
  • They try to help a lot of people.  Filipinos are basically “maawain” and so when they pity someone in need they will give in to helping without thinking about their own family’s need.
  • They would give in to family’s need.  What I meant here is your mama, papa, kuya, bunso (I’m not talking about your own family).  We do this because we feel obliged to send money to them every month and never save some for our self.
  • Vices.  As I said, we are fun loving people.  As Filipinos find ways to have fun, fun become a vice.  You see the poor smoke, drink and gamble more than those who knows how to handle money.

These are just a few lists of reasons why Filipinos are still broke.  But in general, our problem is our mindset.  We have a wrong concept on money.  We see money as a means to buy and spend instead of a means to reach our financial goals in life; yet we want to live in a big house with a nice car but we do not want to take that temporary pain of saving for the rainy days.

Admittedly, I was like this.  I spent all my money and never save some for myself.  Then because of a good financial standing, I was given the chance to get a credit card which I use to keep up with my splurging.  It was a nightmare and I’m glad I survived it!

I will be teaching the things I’ve learned in my own experience in my PERSONAL FINANCIAL MANAGEMENT SEMINAR/TRAINING.  I will show you how simple things as to BUDGET, PAY OFF DEBT, and BUILD FINANCIAL WEALTH are easy when we change our way of thinking.

In the end, it is the attitude, dude!

Seminar on the Opportunities and Challenges of Social Media Marketing @ Cavite State University

Posted in Articles on January 26, 2012 by Aldous Echegoyen

The seminar on The Opportunities and Challenges of Social Media Marketing at Cavite State University, Indang, Cavite, was a success with over 400 people attending.

With me was Mr. Manuel Buhisan Jr. who is a new addition to our core team of speakers.  Mr. Buhisan’s expertise is on Life Empowerment including Sales and Marketing being a manager of one of the largest gun distributor in the Philippines.    He is a great addition to 1920 Business Solutions’ team because of his passion to change people’s lives and influence others to make better decisions.

Mr. Buhisan talked about the challenges of International Marketing and how this is relevant to us today.  He did a great job by explaining the need for Filipinos to start thinking globally and be globally competitive.  This requires quality on our side and more dedication.

In this seminar, I talked about the opportunities in Social Media marketing.  Being in the Social Media business where we outsource Virtual Assistants to clients in the US and Canada (and now Turkey) and providing SEO and SMO services, I shared a few thoughts on how Filipinos can succeed through Social Media.

If you want the same seminar and training, please get in touch with us HERE and we will be happy to share our skills with you.

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